“Bob the Bus” has considered and discussed the ways that DCC could support “Bob the Bus” under the banner of sustainable travel. Bob has concluded that in the short term the best direction to pursue is a funded marketing effort focused on Town Bob (core business) and tied to the goal of increased passengers and a wider passenger demographic.
A representative from Totnes on the move helped to put together a proposal for funding from the Local Sustainable Transport Fund. “Bob the Bus” received £4500 in funding. This is being used to increase patronage on the bus, increasing awareness of the service within the community and attracting a more diverse client group.
The following items have been agreed for funding under LSTF:
Defining the “brand” Bob the Bus – A new Logo has now been developed and used
Locational Signage – New shiny yellow signs are being placed at stops displaying the new Logo
Production of a new timetable leaflet – Pending
Contribution to a “Bob” day – Pending
Promotional flags and banners – Pending
Website design and Implementation – Completed
Many thanks to:
Jane Brady from Totm http://www.totnesonthemove.org.uk/
Rachel Philips from DCC https://www.traveldevon.info/